Episode 46 - Make Your Message Match Your Mission with Brigitte Lyons

Productive Flourishing

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Episode 46 - Make Your Message Match Your Mission with Brigitte Lyons

Charlie Gilkey

Sep 07, 2015

Brigitte Lyons is a media specialist who founded B, a boutique PR agency helping organizations and individuals move their ideas. She teaches entrepreneurs how to take media outreach into their own hands. Brigitte is an advocate for emerging talent, and those she has helped have gone on to get coverage from cnn.com, The Huffington Post, Elle Décor, espn.com, and more. She encourages people to be relentlessly focused on what they’re doing in order to get their work out there to make an impact in the world. She joins Charlie on the show today to discuss her work and much more.

Key Takeaways:

01:28 – How Brigitte got started in the PR business.

04:32 – Is PR even relevant anymore?

07:58 – The value of a publicist for some people and why people come to Brigitte.

14:24 – Brigitte making the switch to work with more creative types and artists and some of the challenges that came along with that.

16:22 – Why Brigitte is happier getting out and working one-on-one, face-to-face with people rather than just sitting at her computer by herself.

19:40 – The idea that big problems need big teams.

21:55 – Why Brigitte doesn’t want to work solo by herself but also doesn’t necessarily think being a big company is for her either.

26:10 – What scares Brigitte about the transition she is making.

33:04 – Ryan Holiday’s methods for PR and what he does.

35:18 – Why Brigitte’s work matters so much to her.

41:19 – The cause, topic, or issue Brigitte feels the strongest about but isn’t using her voice for and why that is.

47:25 – Be relentless focused on what you’re doing to make a bigger impact with your work.

Mentioned in This Episode:

cnn.com

Elle Décor

The Huffington Post

espn.com

Multipotentialites

Forbes

The New York Times

Twitter

Gallup

Tara Gentile

charity:water

IDEO

Apple

Basecamp

Duarte

The Energy Project, Tony Schwartz

Action Station, Marianne Elliott

Ryan Holiday

All Marketers are Liars

Trust Me, I’m Lying

TechCrunch

Gawker

American Apparel

Amazon

Cal Newport, So Good They Can’t Ignore You

Black Lives Matter

Airbnb

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Productive Flourishing

Productive Flourishing (formerly the Creative Giant Show) explores how to do the work that matters to become your best self in the world. Host Charlie Gilkey and occasional co-host Angela Wheeler take listeners on a deep dive into the lives of leaders, changemakers, creatives, and entrepreneurs who are thriving in life and business by doing work that matters. Listen in to see how they cultivate meaning, success, and happiness as well as their approach to productivity, business, health, and the challenges (yes, even the deep, dark ones) that show up in their lives.

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